Interactive calculator
Markup vs margin calculator
Compare markup on cost with margin on selling price so pricing decisions use the right percentage.
Last reviewed 1 October 2026
Illustrative result
- Gross profit per unit
- $40
- Markup on cost
- 66.7%
- Margin on price
- 40.0%
Markup and margin use different bases. A price can have a 50% markup without having a 50% margin.
How to use this tool
Markup = profit ÷ cost × 100. Margin = profit ÷ selling price × 100.
A simple example
Costing $60 and selling for $100 gives a $40 gross profit, 66.7% markup and 40% margin.
Assumptions and limits
These are different denominators. Neither includes overheads or tax.
General information only. Check your own records and speak with a qualified professional where the decision depends on accounting, tax, legal or financial advice.