How cash moves
Growth can require larger stock orders and marketing spend while cash is tied up in inventory or delayed by a payment platform.
A practical situation
An online brand doubles its seasonal order and pays the manufacturer before the campaign launches.
Illustrative only; no lender acceptance or credit approval is implied.
Common funding needs
- Inventory orders
- Marketing campaigns
- Warehouse systems
- International sourcing
Questions to prepare
- What are sales and return trends?
- How concentrated is revenue in one platform?
- How quickly does stock turn and cash settle?